You're signing up for a new service and see the option: "Sign in with Google" or "Continue with Facebook." It's tempting - one click instead of creating yet another password. But is it safe? What are you actually giving away when you use these buttons?

Single Sign-On (SSO) and social logins offer genuine convenience, but they come with important security and privacy considerations. Let's break down how they work, when they make sense, and how to use them safely.

What Is Single Sign-On?

Single Sign-On means using one account to authenticate across multiple services. Instead of creating a unique username and password for every website, you log in once to your main account (like Google or Facebook) and use that to access other services.

When you click "Sign in with Google," you're not giving the website your Google password. Instead, Google confirms your identity to the website and shares specific information you've authorized. The website trusts Google's verification and lets you in.

Common SSO Providers

  • Google: Most widely supported across websites and apps
  • Apple: Emphasizes privacy with features like email address hiding
  • Facebook: Common for social and gaming apps
  • Microsoft: Often used for business and productivity tools
  • Twitter, LinkedIn, GitHub: Specialized for certain communities

The Benefits of Using SSO

Genuine Security Advantages

When used properly, SSO can actually improve your security:

  • Fewer passwords to manage: Less chance of reusing passwords or creating weak ones
  • Stronger authentication: Your Google or Apple account likely has 2FA enabled, protecting all linked accounts
  • Centralized security: You only need to secure one account well instead of dozens
  • No password sharing: The website never gets your actual password
  • Better security practices: Major providers invest heavily in security infrastructure

Convenience Benefits

  • Faster sign-ups: One click instead of filling out forms
  • No password to remember: No need to generate and store another password
  • Automatic profile info: Name and email pre-filled from your SSO account
  • Easy account recovery: Can't forget a password you never created

The Risks and Downsides

SSO isn't without drawbacks. Understanding the risks helps you make informed decisions:

Single Point of Failure

This is the biggest concern. If someone compromises your Google or Facebook account, they potentially get access to every service you've linked to that account. It's putting all your eggs in one basket.

However, this risk is mitigated if:

  • Your SSO account has a strong, unique password
  • You've enabled two-factor authentication on your SSO account
  • You use a reputable provider with strong security

Privacy Concerns

When you use SSO, you're sharing information between services. The website you're signing into will receive:

  • Your name
  • Email address
  • Profile photo (usually)
  • Sometimes: friends list, birthday, location, or other profile data

More importantly, the SSO provider now knows you have an account with that service. Google or Facebook can track which sites you've linked to your account, creating a broader profile of your online activity.

Apple's Privacy Advantage

"Sign in with Apple" offers unique privacy protection. It can generate a random email address that forwards to your real email, hiding your actual address from the service. When you delete your Apple ID's connection to an app, that forwarding address stops working.

Account Deletion Complications

If you later want to delete your SSO account (say, you want to leave Facebook), you need to first disconnect all linked services or convert them to traditional password-based accounts. This can be tedious if you've linked dozens of services over the years.

Limited Control During Disputes

If your SSO provider locks or suspends your account for any reason, you could lose access to all linked services simultaneously. This is rare with major providers but worth considering for critical accounts.

When to Use SSO and When to Avoid It

Good Candidates for SSO

Use SSO for these types of accounts:

  • Low-stakes accounts: Websites you're just trying out or use casually
  • Shopping sites: Where you don't store payment information
  • Content platforms: News sites, blogs, forums
  • Apps you trust: From well-known companies with good security reputations
  • Services you rarely use: Where you'd likely forget a unique password anyway

Avoid SSO for These Accounts

Create unique passwords for:

  • Financial accounts: Banking, investment, payment services
  • Email accounts: Don't link your email to itself or other SSO providers
  • Work accounts: Keep professional and personal identity separate
  • Healthcare or legal services: Accounts with sensitive personal information
  • Your password manager: This should be protected independently
  • Accounts for very important services: Anything you can't afford to lose access to

The Email Exception

Never use SSO to log into an email account. Your email is the recovery method for most accounts, including your SSO account. Linking them creates a circular dependency that can lock you out completely if something goes wrong.

Best Practices for Using SSO Safely

Secure Your SSO Account Like Fort Knox

Since one compromised SSO account can expose many services:

  1. Use a strong, unique password - Ideally 16+ characters, stored in your password manager
  2. Enable the strongest 2FA available - Security keys are best, authenticator apps are good
  3. Review login activity regularly - Most providers show where and when you've logged in
  4. Keep recovery methods updated - Backup email and phone number should be current
  5. Save backup codes - Store them in a safe place in case you lose your 2FA device

Review Permissions Before Connecting

When you click "Sign in with Google" or similar, you'll usually see a permissions screen. Pay attention to what access the app is requesting:

  • Basic info (name, email): Usually reasonable
  • Profile photo: Usually harmless
  • Friends/contacts list: Think carefully - do they really need this?
  • Ability to post on your behalf: Generally avoid unless essential
  • Access to your files or photos: Only if absolutely necessary for the app's function

If an app requests more permissions than seems necessary, consider creating a traditional account instead.

Audit Your Connected Apps Regularly

Periodically review which services have access to your SSO accounts:

  • Google: myaccount.google.com/permissions
  • Facebook: Settings → Apps and Websites
  • Apple: appleid.apple.com → Sign-In & Security → Apps Using Apple ID
  • Microsoft: account.microsoft.com/privacy

Remove access for:

  • Services you no longer use
  • Apps you don't recognize
  • Apps with unnecessarily broad permissions

Don't Put All Eggs in One Basket

Consider using different SSO providers for different types of services:

  • Google for productivity and general services
  • Apple for privacy-focused apps
  • Traditional passwords for critical accounts

This limits the damage if one SSO account is compromised.

Converting SSO Accounts to Traditional Passwords

If you've been using SSO but want to switch to traditional passwords:

  1. Go to the service's account settings
  2. Look for "Connected Accounts," "Linked Accounts," or "Login Methods"
  3. Add a traditional email/password login option
  4. Set a strong, unique password (use your password manager's generator)
  5. Verify the traditional login works
  6. Only then disconnect the SSO provider

Important

Always verify that traditional login works before disconnecting SSO, or you might lock yourself out of the account.

The Ideal Approach: Hybrid Strategy

The best approach for most people combines SSO and traditional passwords strategically:

A Balanced SSO Strategy

  • Use a password manager for all accounts, SSO or not
  • Secure your SSO account with a strong password and 2FA
  • Use SSO for low-stakes accounts where convenience outweighs risk
  • Create unique passwords for financial, email, and work accounts
  • Enable 2FA everywhere possible, regardless of login method
  • Audit connected apps quarterly
  • Keep recovery methods updated on all accounts

The Bottom Line

Single Sign-On isn't inherently good or bad - it's a tool that works better in some situations than others. The convenience is real, and for low-stakes accounts, SSO can actually improve security by reducing password fatigue and reuse.

The key is being strategic. Use SSO for accounts where it makes sense, but not for your most critical accounts. Whatever you choose, secure your SSO account with the same care you'd give your banking password - strong password, two-factor authentication, and regular security reviews.

Think of SSO like having a master key for your house. It's convenient to have one key that opens multiple doors. But you want that key to be really well protected, and you might still want separate keys for your safe deposit box and office. Same principle applies to your online accounts.